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About Us

Wuffstuff found its beginnings in 2008 as a social media site for dog owners. Likeminded people were able to meet and share their dog stories, troubles, questions and get advice creating a real community. Its owners, the Lee family, always held the ambition to develop the community and add the ability to purchase high quality dog accessories from an online retail shop and live the dream of having their own business!

In 2010 youngest son David (Master Chief) decided it was finally time to bite the bullet and live that dream! Leaving behind his job he spent all waking hours making mistakes and learning from them to plant the seed to grow the business he could visualise.

From the back bedroom of his home, with a little help from the Computer Geek and start-up finance from The Old Guard and Tea Lady, the business developed from strength to strength enabling Wuffstuff to offer the best in dog accessories from leading brands. With Maths Whizz on board in 2013 the company began to expand further moving in to new premises, becoming VAT registered and looking further afield to develop great relationships with leading dog product suppliers.

Dogs are at the heart of the business. Joining the team in 2012, office dog “Bryan the Welshie” is a regular product tester in our popular blog (usually because he has selected an item for himself from the shelves when our back is turned!!). Our own dog ownership experiences have been enlightening and helped to really understand our market and the variety of products out there.

We are proud of our roots and from small beginnings the business has grown to be able to offer the widest range of leading branded dog accessories from your staple items such as collars, leads and harnesses, to toys, beds, clothing and hygiene products. We seek out new and exciting products all the time to add to the fantastic range at the best possible prices. We pride ourselves on our speedy delivery as well as our open and honest advice which is available to those who need reassurance on product selection for their furry friend before purchasing.

Maintaining our social media beginnings has always been at the forefront of connecting with our customers. Our active Blog, Facebook, Twitter and Instagram accounts enable us to link with our community and provide us with valuable insight into our customer’s wants and needs whilst allowing us to stay grounded to our roots with the fun side of dog ownership sharing pictures and videos from around the world and closer to home. Not to mention the competitions, special offers and giveaways we run for our loyal followers!



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